Work

The research generalizes a theoretical experience and offers a solution to such a scientific and applied task as the assessment and provision of the public joint-stock company’s investment attractiveness. The features of the functioning of the public joint-stock companies (PJSC) in the current economic conditions are identified, as well as the theoretical framework for company’s investment attractiveness and market capitalization. The economic essence of the concept the "investment attractiveness of the public joint-stock company" has been justified, and its content has been clarified. The grounds are given that to cover the internal state and external environment of PJSC it is necessary to assess the financial and economic conditions and market capitalization of PJSC together. Based on a study of the dynamics of the transition of open joint-stock companies to public ones, it was established that the activity of domestic PJSC comply with the international standards. The advantages and disadvantages of initial public offering of securities by PJSC on the international stock exchanges have been revealed. Classification of factors influencing the investment attractiveness of PJSC has been improved. This allows to distinguish between impact factors for the area of origin, period of exposure, the nature of the impact and coverage, the ability to predict. The scientific and methodological approach to the assessment of the investment attractiveness of PJSC was elaborated on the basis of a combination of indicators of company’s financial and economic situation and market capitalization, which makes it possible to determine the integrated index of the investment attractiveness of the public joint-stock company with the quantitative and qualitative characteristics. To identify the directions of PJSC activity with the purpose of increasing the investment attractiveness, modeling of factors influencing the investment attractiveness of the public joint-stock companies was made by the sphere of their occurrence. In order to secure and increase the investment attractiveness of PJSC in the current economic conditions, the expediency of introducing the additional functions of custodians by public joint-stock companies in their activity is well grounded.